DR SAMUEL DUNCAN, PhD

Dr Sam Duncan is the Course Leader of the Sports Media and Sports Business Degrees at Holmesglen Institute. 

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He is also an Adjunct Research Fellow for the Sport Innovation Research Group at Swinburne University of Technology.

Dr Duncan is a former Public Relations professional with over 10 years experience, specialising in strategy, sponsorship leverage and community relations. 

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He was awarded a PhD in sport, media, society and culture from Swinburne University of Technology in 2015.  

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Dr Duncan is a regular contributor to various media outlets, including The Age, The AFL Record, The New Daily, The Australian and Ten Daily, his writing focuses on sport, media, society, community and culture.