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Dr Sam Duncan is the Course Leader of the Sports Media and Sports Business Degrees at Holmesglen Institute. 

He is also an Adjunct Research Fellow for the Sport Innovation Research Group at Swinburne University of Technology.


Dr Duncan is a former Public Relations professional with over 10 years experience, specialising in strategy, sponsorship leverage and community relations. 

He was awarded a PhD in sport, media, society and culture from Swinburne University of Technology in 2015.  

Dr Duncan is a regular contributor to various media outlets, including The Age, The AFL Record, The New Daily, The Australian and Ten Daily, his writing focuses on sport, media, society, community and culture. 

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