Dr Sam Duncan is a Senior Lecturer in Sports Media and Sports Business at Holmesglen Institute. 


Dr Duncan is a former Public Relations professional with over 10 years experience, specialising in strategy, sponsorship leverage and community relations. 

He was awarded a PhD in sport, media, society and culture from Swinburne University of Technology in 2015.  

Dr Duncan is a regular contributor to various media outlets, including The Age, The AFL Record, The New Daily, The Australian and Ten Daily, his writing focuses on sport, media, society, community and culture. 

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